If you want to take your company to the next level- you need new ideas- an open approach will provide them.
Media culture used to be about the control of creativity by brands for consumers; a spectator economy.
As you will know this model is anathema. Media culture has been opened up and reversed by always on, converged and networked technology, and the resulting rise of the creative class. Unlike their predecessors today's consumers don't worry about accessing and integrating with systems and hierarchies already in place; they create their own participatory economies.
Consequently, brands need to find new ways of connecting; to reposition themselves in uncertainty.
Unknown consults in the area of open creativity strategy for media culture companies, and oversees project implementation.
We will help your company understand the 'bigger picture' and navigate the new media map; aligning your attention pathway architecture accordingly. Using system thinking skills we help clients develop a detailed strategy for open creativity. We then manage the resulting project; putting ideas into practice.
Typically, a project will consist of the following:
Creative Strategy:
- Primary research with stakeholders and customers
- Delivering background research and information
- Researching and proposing project models
- Evaluating project models
- Mapping business goals to project objectives
- Developing and evaluating communication strategies; planning attention pathways
- Providing 'thought leadership'
Implementation (development of tools to connect to your brand):
- Finding and briefing suppliers
- Briefing and working with designers and developers
- Developing a design and evaluation process
- Keeping project stakeholders involved
- Overseeing usability, technical and performance testing
- Evaluating project success and planning future stages
